Content marketing industry to be worth $412bn by 2021 following four-year growth spurt

The global content marketing industry is projected to enjoy a compound annual growth rate of 16% according to the latest market research forecast to be compiled by Technavio.

Spanning the period from 2017-21 the report singled out three key growth-drivers for the industry; building brand awareness, lower costs than traditional advertising and an increased conversion rate.

This is set to power a total industry valuation of just $195.58bn in 2016 to $412.88bn by 2021, representing incremental growth of $217.3bn.

Ujjwal Doshi, lead analyst at Technavio for media and entertainment services commented: “The effectiveness of traditional marketing is decreasing by the day. Companies must adopt the latest marketing trends to enhance their business and increase their consumer base. Content marketing is a strategic marketing approach that is focused on creating and sharing valuable, consistent, and relevant content to attract and retain the audience.

“Content marketing is the most economical and effective means of building brand awareness among consumers. If an audience can rely on a company for information, then they will most likely buy products from the same company.”

Sponsored content has taken off as advertisers seek new ways to skirt ad blocking software while delivering tangential benefits in terms of improving search engine optimization, social media followings and PR.

Source: TheDrum.com

Is Walmart Looking To Make Flipkart A Public Company In The US?

  • Walmart has said that it will be ramping up its investment in Flipkart

  • The US retail giant has taken a hit to its gross profit rate because of Flipkart’s inclusion in Q1 FY19

  • Walmart recently settled with the SEC to pay $282 Mn over charges of graft in their overseas business

Indian ecommerce major Flipkart will reportedly file for an initial public offering in the United States over the next two years. The company CEO Kalyan Krishnamurthy is said to have informally discussed the IPO timeline with Flipkart’s top executives.

Read More: INC42.com

An Automation Tipping Point? The Rise of ‘Robotics as a Service’

“Robotics-as-a-service (RaaS) is about to eat the world of work” argues Hooman Radfar, a partner at the startup studio Expa who’s been “actively investing in and looking for new companies” catalyzing the change.”

Companies buy massive robots and software solutions that are customized — at great cost — to their specific needs. The massive conglomerates that sell these robots have dominated the field for decades, but that is about to change. One major factor driving this change is how dramatically globalization has reduced hardware production costs and capabilities. At the same time, cheap and powerful computing and cloud infrastructure are now also readily available and easy to spin up. As a result, vertical-specific, robotic-powered, solutions can today be offered as variable cost services versus being sold at a fixed cost. Just as cable companies include the costs of set-top boxes in their monthly bill, robots and their associated software will be bundled together and sold in a subscription package. This change to the robotics business model will have profound implications, radically transforming markets and at the same time changing the future of work. 

One market that has already reached its automation tipping point is the enterprise building security market… Crop dusting ($70 billion), industrial cleaning ($78 billion), warehouse management ($21 billion), and many more service markets are tipping. When these sectors hit their automation tipping point, we will see the same level of industry disruption currently taking place in the building security market.

More: SlashDot.org

The Back of Napkin – Dan Roam

I have made it a resolution to finish 1 MBA book in 1 week. And also 2 MBA Book Summaries in 1 Day.

The first week of July look a lot promising:

  1. The Back Of The Napkin
  2. — The AirBNB Story
  3. — The Membership Economy
  4. — The Network Imperative
  5. — Extreme Teams
  6. — Machine Platform Crowd
  7. — The Million Dollar 1 Person Business
  8. — Hacking Growth
  9. — The People Equation
  10. — B2B
  11. — Beating The Business Cycle
  12. — Be the Best at What Matters Most
  13. — Be Your Own Brand
  14. — Awaken the Giant Within
  15. — Bag the Elephant

Planned a lot – now to start from Today

I bought my first PC in July 1999. Today is July 2019.

Its been exact 20 years.

I have done hell lot of research and a lot of work and decided and redecided to plan my career my way and not any other way. I am a true Blue Ocean Pioneer and I am also a true Milky Way Pioneer.

I have done lot of research and found many more Blue Ocean Strategies and a million more Milky Ways.

I am good at true imagination and at true pioneering and a lot of hard work. But I am not good at writing code. I am not good at clearing exams. I am not at all good at it.

So, planned a lot for the next 20 years and I am going to work my way through it.

My goal is to be the best CS Guru and the best MBA Guru at my game. I will make it my way and I will make it faster than any one else.

Machine learning helps Microsoft’s AI realistically colorize video from a single image

Film colorization might be an art form, but it’s one that AI models are slowly getting the hang of. In a paper published on the preprint server Arxiv.org (“Deep Exemplar-based Video Colorization“), scientists at Microsoft Research Asia, Microsoft’s AI Perception and Mixed Reality Division, Hamad Bin Khalifa University, and USC’s Institute for Creative Technologies detail what they claim is the first end-to-end system for autonomous examplar-based (i.e., derived from a reference image) video colorization. They say that in both quantitative and qualitative experiments, it achieves results superior to the state of the art.

“The main challenge is to achieve temporal consistency while remaining faithful to the reference style,” wrote the coauthors. “All of the [model’s] components, learned end-to-end, help produce realistic videos with good temporal stability.”

Source: VentureBeat.com

MIT’s Gen programming system flattens the learning curve for AI projects

Countless online courses promise to inculcate budding programmers in the ways of AI, but a team of MIT researchers hopes to flatten the learning curve further. In a paper (“Gen: A General-Purpose Probabilistic Programming System with Programmable Inference“) presented this week at the Programming Language Design and Implementation Conference, they propose Gen, a novel probabilistic programming system that lets users write algorithms without having to contend with equations or high-performance code.

Gen’s source code is publicly available and will be presented at a number of upcoming developer conferences, including Strange Loop in St. Louis this September and JuliaCon in Baltimore next month.

More: VentureBeat.net

Intelliverse Launches Free IntelliSales CRM

Intelliverse, a global leader in Sales Acceleration solutions, has launched IntelliSales CRM today. IntelliSales CRM is an intelligent sales CRM which is free for unlimited users and includes unlimited support. One of many innovative features is pay-as-you-go calling feature from within the CRM. This allows the businesses to set their own budget for CRM and sales software.

Along with this new free CRM, Intelliverse has brought its IntelliSales Dialer for Salesforce.com CRM and MS Dynamics CRM into its new IntelliSales CRM. Z. Ed Lateef, Chairman of Intelliverse, said, “Our CRM is easy to use and designed by sales people who understand the importance of simplicity when it comes to capturing customer data and pipeline opportunities.”

More: VentureBeat.net